ADT Advertising Campaign Breaks Into Homes

Posted in Advertising by AlvinAllistar on 18 april 2011

ADT tries their latest guerrilla marketing stunt in hopes of educating Santiago, Chile apartment owners about the dangers of home invasion by dropping off a surprise package that was not well received.

The idea behind this guerrilla marketing/creative advertising stunt was to startle apartment owners when they walk in through their doors to find a large package. The way they engineered the package to slip under the door cracks was ingenius.

Using a spring loaded box, ADT marketing professionals (Née burglars working for ad agency DDB) would slip the flat box under the doors of apartment and condo owners throughout Santiago. Once clear of the door, the box would spring into shape, making it appear as though the world’s most generous burglar had been inside.


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