AlvinAllistar

Using QR Effectively in Your Next Guerrilla Marketing Campaign

Posted in Advertising by AlvinAllistar on 18 april 2011

QR Code marketing is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term:

QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. – Wikipedia

Even though they have been around since the creating in 1994 by Toyota subsidiary Denso-Wave, they haven’t been used in marketing until recently.

The World Park QR Code Campaign

8e337cb69f2957264ff5ee77e5b81c62 Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example The purpose of this campaign was that New York City’s Central Park wanted to engage a younger, more wired visitor, who spend less time in urban parks and more time being entertained by the Internet and their digital devices. By employing the technology that young people are the most comfortable with, their mobile devices, we used this as a key motivator to re-invent the park experience.

Through this campaign, the World Park event captured more than 1,800 visitors who used the QR code which goes to show using QR codes in some cases can truly spark interaction!

Click here to find out more about the World Park Campaign

Leo Burnett’s Hidden Sounds AR Code campaign for Zoo Records

This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong. By carefully placing visuals of an array of animals, comprised of download codes, people could take cell phone pictures of the animals and stream new music to their mobile devices instantly. This campaign resulted in sold out records, immeasurable street cred for Zoo Records, and the widespread dispersal of an underground sound.

See more great QR Code video examples on SocialWayne

More Great QR Code Marketing Examples

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141fa67e297614f18956b4453f04f5d0 Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example

1db49d5616fcad12f85ea50aed85b448 Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example

455e61cb9bd2f73d501b8a3e57d4f57c Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example

563f674cdc8b0e861893b5d38e12f5f5 Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example

f8c9a8093aad82f0e9384182caa420ca Using QR Effectively in Your Next Guerrilla Marketing Campaign Guerilla Marketing Example

Here is a list of great FREE QR Code resources:

Via http://www.creativeguerrillamarketing.com

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